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Tuesday, April 11, 2000

Star's lawyers seek to purge Ally McBile from Web game

Liza Cooperman
National Post

Calista Flockhart's lawyers have issued a cease-and-desist letter to a Web site company for including her image in their game, Bulimic Blowdown at High Noon, which allows participants to pit their favourite (rumoured to be) bulimic celebrities against one another in a virtual spew-off.

In a letter to Zooass Enterprises, Inc., a Virginia-based company, Barry W. Tyerman, who represents the Ally McBeal star, characterizes the game as "an intentional infliction of emotional distress [on his client]," and demands that Zooass Enterprises "cease and desist immediately from any further use of [her] name, likeness and/or other intangible rights."

The game features "Ally McBile," along with other characters including Tori Spewing, Cough it up Cox, RegurgiKate Moss, Spewliette Lewis, Fiona Scrapple, Mop it Up Manson, and our very own, Latrine Dion.

Participants choose their character; an opponent (a member of the outlaw "Chunkslinger" gang) is automatically appointed; and both characters float into a backdrop of a Western town to the twangs of The Good, the Bad and the Ugly soundtrack.

A banner warns: Prepare to binge.

Dressed in all their finest (Ms. Spewing wears a tight, red sparkly dress, while Ms. Cox wears an extra-emaciating slinky black gown), the characters with their enormous bobbing heads begin the game.

Prairie dogs randomly appear holding various Hostess snacks, including Twinkies, Cupcakes and Hohos. The object of the game is to shoot treats out of the Prairie dogs' paws and to pop them into the chosen character's mouth. With every snack digested, the character becomes increasingly full (bubbling green bile collects in the stomach, which is amplified at the bottom of the screen). Finally, when the stomach is full, participants click on "Purge," and the character will stick her hand down her throat and projectile vomit on her opponent. After eight consecutive wins, the character goes on to battle the BulimiQueen.

"This use of our client's name, likeness and other intangible rights is violative of Ms. Flockhart's common law and statutory rights of privacy and publicity," the law firm alleges.

Zooass Enterprises does not see it that way.

"We were shocked when we received a cease-and-desist letter requesting to remove Ally McBile, a fictitious character bearing an uncanny likeness to [Calista Flockhart], from the game. After all, the characters in the make-believe land of Bulimic Blowdown are heroes," says Sir of Zooass.com.

"We're just poking fun at the twiggy Hollywood ideal," he says, insisting that the characters in the game are based on excessively thin celebrities in general.

Following the letter, however, Zooass Enterprises has decided to remove the McBile character from the game. "But we have agreed to a public flogging this spring," Sir jokes.

As for a character to replace McBile, Zooass.com is contemplating other options, including the current front-runner, Lara Phlegm Bile. "We were thinking about using Princess Di, who actually was bulimic for a while," says Sir, "but even we have our boundaries."





RELATED SITES:
(Each link opens a new window)

  • Bulimic Blowdown at High Noon
    Zooass.com's game of questionable taste is now a little less accessible than it once was, thanks to Ms. Flockhart's lawsuit. Other games, such as "Kick the Kitty" and "Disney Erotica," are still alive and running.
  • Calista Flockhart Page
    Calista has yet to obtain an official home page, but this is the slow-loading site of one of her most devoted fans.
  • National Eating Disorder Information Centre
    A Canadian page that seeks to help people with common and uncommon eating disorders.
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